Research, playbooks, and field reports on AI visibility for law firms — written for managing partners, not marketing teams. New issues appear when something in the data is worth interrupting your week for.
We audited fifty firms across ChatGPT, Claude, Perplexity, and Gemini. The median firm is cited in fewer than three of every ten queries on Perplexity — and Google rank predicted almost none of it.
Avvo, Justia, FindLaw, Lawyers.com, Expertise, Super Lawyers. Which engines weight which directory, what fields the model actually parses, and the ninety-minute paralegal sprint that closes the gap.
Search optimizes for ten blue links. Answer-engine optimization optimizes for the paragraph an AI writes when a prospect asks it a question. The shift is already underway, and legal verticals are first in the line of fire.